Results from hybrid tournament approach to exploring rebrand alternatives to TeamHive. Used parallel agents across 4 rounds: metaphor families generation, domain filtering, De Bono six hats evaluation, and brand sketches for finalists.
Results from hybrid tournament approach to exploring rebrand alternatives to TeamHive. Used parallel agents across 4 rounds: metaphor families generation, domain filtering, De Bono six hats evaluation, and brand sketches for finalists.